Markup Calculator

To calculate a selling price from markup, multiply the cost by (1 + markup ÷ 100): a $60 item with 40% markup sells for $84, a 28.6% margin. A table shows the price needed for common margins.

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Results are estimates for planning, not financial or tax advice. How we source rates

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Selling price

$84.00

Profit: $24.00
Gross margin: 28.57%

Target margin	Price needed	Markup
10%	$66.67	11.11%
20%	$75.00	25%
25%	$80.00	33.33%
30%	$85.71	42.86%
40%	$100.00	66.67%
50%	$120.00	100%

Price = cost × (1 + markup). To hit a margin instead, price = cost ÷ (1 − margin).

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How to use Markup Calculator

1Enter your values in the fields; defaults show a worked example.
2Pick the units or options that apply to you.
3Read the result, which updates instantly as you type.
4Check the formula note under the result to see exactly how it was worked out.

Markup Calculator: questions people ask

How do I get a 30% margin?

Divide the cost by 0.7: $60 ÷ 0.7 = $85.71.

What markup equals a 50% margin?

100%: doubling the cost.

Is my data uploaded when I use the Markup Calculator?

No. The Markup Calculator runs entirely in your web browser, so your text and numbers stay on your device and work even on a slow connection.

Does the Markup Calculator work on iPhone, Android and Mac?

Yes. The Markup Calculator runs in any modern browser (Safari, Chrome, Edge or Firefox) on iPhone, iPad, Android phones, Mac, Windows and Chromebook. There is no app to install.

Is the Markup Calculator free?

Yes. The Markup Calculator is free with no signup, no watermark and no daily limit.